Pink Ribbon

October is internationally known as Breast Cancer Month. KPN and Samsung support Pink Ribbon with two series of special pink ladyphones. When you buy one of these mobile phones you receive a free sample of the City Walk Guide. In this guide famous Dutch people describe their favorite city walk. Winkelman en Van Hessen consultancy asked GBE to produce this guide within a fortnight.

Not much was known before we started, except for the deadline. We had two weeks (!) to design the booklet, make a lay-out of all the maps and take pictures on location (65 hotspots). So we had to really push it without knowing how far to go. Bottom line... we made it.