How we work

At GBE we use the method SCIE method of 10 phases for every communication campaign. We believe in delivering the best possible outcomes, therefore during a campaign we can monitor its progress against the objectives and adjust and make changes whereever required to ensure the objectives are met.

STRATEGY PHASE
Step 1 Problem defenition, briefing/debriefing
Step 2 Analysis
Step 3 Communication and strategy(plan)
Step 4 Media Strategy

CREATION PHASE
Step 5 Creative concept
Step 6 Pretest (optional)
Step 7 Content creation

IMPLEMENTATION PHASE
Step 8 Execution
Step 9 Implementation

EVALUATION PHASE
Step 10 Monitoring and follow-up